MISSION: The mission of the South Florida Super Bowl Host Committee is to prepare the South Florida region to host Super Bowl XLIV, a record-breaking 10^th Super Bowl, and to fulfill all bid obligations to the National Football League. The South Florida Super Bowl Host Committee, together with the South Florida region, will work as one community utilizing national media coverage and increased tourism to: more effectively market our destination, increase the regional economy, encourage community involvement and support local business development. Our community effort will create a better quality of life for all residents and position South Florida as the premier site to host future Super Bowls.

PROGRAM HISTORY: In 1994, the National Football League developed an initiative designed to promote Super Bowl-related business opportunities to small, minority- and women-owned businesses.  The program, recently coined the Emerging Business Program, has been fully adopted by the South Florida Super Bowl Host Committee.  The program will be the cornerstone of Super Bowl XLIV procurement efforts for the NFL, the NFL's contractors, and the Host Committee. 

PROGRAM MISSION:

To provide increased procurement and business opportunities for qualified small, minority- and women-owned businesses.

KEY DEFINITIONS:

• Minority-Owned Business - a business enterprise that is at least 51 percent owned, controlled and operated on a day to day basis by one or more minority individuals
• Minority - includes African-American, Hispanic, Native American, Asian/Pacific American, Asian-Indian American and other groups as identified by the U.S. Small Business Administration
• Women-Owned Business - A business enterprise that is at least 51 percent owned, controlled and operated on a day to day basis by one or more Caucasian women.  (Note: A women-owned firm where the woman is also a minority should be classified as a minority-owned business.)
• Small Business - fewer than 500 employees company wide
• Certified Business - a small, minority or woman-owned business whose small, minority- or woman-owned controlled operator status has been verified by an independent third party authorized to do so.

PROGRAM COMPONENTS:

Playbook Workshop Series

• Designed to establish educational/informational workshops for small, minority- and women-owned businesses to engage in economic opportunities created by the Super Bowl.  At present, the committee plans to hold several informational forums and public workshops between March 2009 and the Super Bowl.  Workshops will be designed to create opportunities for interaction and networking with NFL contractors and other hiring/contracting entities.

Business Resource Guide

• A Business Resource Guide provides a listing of certified local and regional small, minority- and women-owned businesses desiring to offer goods and services typically purchased during the Super Bowl XLIV.  The Guide will also be available online via the Host Committee's Web site.

 Community Outreach

• The Host Committee's Community Outreach Committee will conduct various community outreach events to keep the community informed and involved.  This keeps with the Host Committee's goal of creating "A Super Bowl that happens with the community, not to the community."

GOODS AND SERVICES TYPICALLY PURCHASED:

PROGRAM ENROLLMENT:

Applications will be available online in March 2009.  If you are already a member of the Emerging Business program, please check your email in late 2008 for re-enrollment instructions.

Program Inquiries can be sent to Lnixon@SouthFloridaSuperBowl.com or call 305.626.7341